For Bang & Olufsen’s Summer 2017 campaign, I designed flagship window displays for the B&O PLAY product line, installed in the Herning and Strøget stores in Copenhagen. I conceptualized the visual idea and created the campaign print that anchored the rollout to over 500 stores globally, balancing storytelling with practicality. From prototyping to staying on budget and traveling on-site for the Danish Flagship installation, it was a full-spectrum creative process. One of my favorite lessons from this project was how constraint breeds creativity, like the Monstera leaf motif cut from a single metal sheet that became a signature element of the design.