As part of the exhibition design team for Bang & Olufsen’s new speaker launch at Fuorisalone in Milan, we set out to create an experience that reimagined how sound lives within space. The installation unfolded across three rooms — moving from a dreamy, futuristic world to a modern interior and finally to the smallest crafted detail that defines the future of sound.

The BeoSound Shape exhibition invited visitors to rethink sound as more than music or background noise — as an integral part of daily life and design. We envisioned a future where sound systems become spatial elements: customizable, modular “sound furniture” that blends acoustics, aesthetics, and architecture. Each room told a story of this evolution, showcasing Bang & Olufsen’s ability to merge art, sound, and technology into a seamless sensory experience.