For the IFA tech conference in Berlin, I helped bring Bang & Olufsen’s exhibition to life — a major showcase that introduced the new BeoVision TV with integrated lamella speakers. Designed to feel like a journey of discovery, the space used curtains to create a sense of “reveal,” inviting visitors to explore and feel like there was always something more waiting behind the next layer. The concept catered to both tech enthusiasts and design lovers alike. At the center stood a sleek bar highlighting the BeoSound collection, grounding the experience in the B&O home atmosphere. I collaborated with stakeholders to manage budgets, organize shipments, and finalize material selections, down to the paint colors and curtain specifications. Every detail was crafted to enhance the storytelling around B&O’s home products and create a seamless blend of technology and design.