“Loewe Windows — Fairytales Reimagined” is a self-initiated concept series that reimagines the Spanish luxury house through my personal lens of storytelling, nostalgia, and craft. Drawing on childhood favorites like The Little Mermaid, The Princess and the Pea, The Matchstick Girl, Snow White, Sailor Moon, and even playful radishes from a Chinese song Baluobuo, I designed six conceptual window displays that merge Loewe’s heritage of leatherwork and surrealism with tactile, beaded textures and bold narrative settings.

This project explores how retail environments can become immersive stories — blending high fashion with personal memory, Spanish cultural references, and contemporary art direction. Each window is a love letter to the power of visual storytelling in luxury retail.