For the Cars 3 premiere, the goal was to bring the movie’s world to life — not just as a backdrop, but as an immersive experience where fans could step into the story.

Working with the creative team, I helped translate key scenes and sets from the film into interactive, themed environments. Each space became a playful “pit stop” — part photo-op, part hangout — designed to connect people emotionally to the movie while keeping the Pixar magic alive in real life.