top of page


Redesigning the IKEA Food Experience
IKEA has mastered the art of flat packs, modular living, and even the psychology of wayfinding — but somehow, the food experience still feels stuck in 1999. I say this with love (and as someone who goes there often for what my family affectionately calls our “night out” ). But every time I queue up for meatballs, I can’t help thinking: why does it take 20 minutes to get food in the land of efficiency? It’s not the food that’s the problem — it’s the flow. The IKEA restaurant c
1 min read
bottom of page